Facebook’s Live streaming and broadcasting features are now available for both laptop and desktops. Last year after rolling out their Live feature for all smartphones, Facebook pioneered a new form of content dissemination.
Since April 2016 , Facebook Live encouraged creators and marketers to live stream vlogs on the go, fan Q & As, tutorials, and so much more. And, now with the new feature gamers and niche vloggers can make highest possible quality instructional content, cooking and gaming tutorials and others.
Facebook specifically wants to target gamers to use the new Live format on desktops and that’s why they have even provided support for external capture hardware, making things simpler for gamers to stream their console footage live as their profile status updates.
In a press release released by Facebook they said “If you’re a gamer, this new feature makes it easier than ever to stream your PC gameplay to friends and followers and engage with them while you play. If you’re giving your friends or followers a tutorial or how-to guide, you can incorporate on-screen graphics, titles, and overlays. Or if you’re an artist, you can go live and switch seamlessly between cameras as you narrate the process.”
This move can be touted as an effort to rival games streaming website Twitch. Twitch which is owned by a subsidiary of Amazon introduced live streaming to video game players in October 2011. It supposedly has 9.7 million daily active users. Only time will tell if Facebook live becomes popular among gamers.
Recently, Facebook also released a standalone video app for televisions. Samsung’s Smart TVs will be the first to be able to get the app. Additionally, the new videos app is also available on streaming players like Amazon Fire TV and Apple TV. These new features and releases only prove that Facebook is doing all it can to aggressively sell creators to use its video platforms.