Noor First Day Collections go slow

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Noor Movie  1st Day Collections:

Actress Sonakshi Sinha most awaited flick ‘Noor’ finally released on Friday, April 21st. The film is expected to release above 1050 screens in India. Noor got mixed reviews from film critics and has received an average response at the box-office.

Noor movie is based on Pakistani author Saba Imtiaz’s novel Karachi, You’re Killing Me! and follows a Pakistani journalist-writer Noor’s misadventures and love life as she navigates her way through Mumbai. This comedy drama is directed by Sunhil Sippy. The film produced by Bhushan Kumar, Vikram Malhotra and Shikhaa Sharma under the banner, Abundantia Entertainment. It features Sonakshi Sinha in lead role, while Shibani Dandekar and Purab Kohli in crucial roles.

The film registered a low occupancy rate of 10% in morning shows.

Sonakshi Sinha’s performance gets the all praise as she plays the character of Noor who is a charming and seasoned photojournalist. But the film got the average talk from the audience. The film has clashed with Raveena Tandon’ ‘Maatr’ which also released on the same day.

Noor, which failed to create a buzz ahead of its release, opened lower than Vidya Balan’s Begum Jaan. A Bollywood Hungama report predicted that Noor could collect Rs 3 crore on opening day.

Sonakshi’s previous films Akira collected Rs. 5.15 crore on its opening day, while Force 2 raked Rs 5.25 crore (approx.) on Day 1 at Indian Box office. Now, Noor opening day collections were significantly lower than her last two films. however, there are no such Big Budgeted Bollywood movie releases, We can expect decent collections on weekend.

Sona’s Opinion:

Speaking about her role in the film, Sonakshi told, “The character of Noor is the most relatable character I’ve ever done on screen in my entire career.”

“See, I am the kind of actor who can only work when the camera is rolling. I cannot go into prep mode or practice method acting. So I had to talk to the director, understand his vision for my character and once I get it, I portray it to the best of my ability. The way she behaves, reacts, struggles… It is all so real that every one of us has gone through it at some point in time in our lives.”

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Matthew has a Bachelor in Marketing Management from Utrecht (the Netherlands) and has over 7 years of experience with international companies. He has worked in communications within companies and is very experienced with data analysis and reporting. Because of that experience, he enjoys reporting on industry, business and markets.

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